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Make CRM stick – ways to increase user adoption
When deciding to commit to a CRM solution for your business, there are many considerations long before you begin to select which is the right CRM. It’s important to clearly define why you want a CRM,...
View ArticleCRM—Do the right thing
The age-old misnomer with buying CRM software has been “If we build it they will come”, but everyone has learned by now that doesn’t work. Just because you buy software, doesn’t mean people will use...
View ArticleThe why factor
I recently purchased a dining table that had been refurbished from an old door found in a landfill. Once I read how the craftsman was passionate about reducing landfill waste, and would scour old...
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Simple re-targeting – does it really work?
I’ll kick things off with a few scenarios that I think most people can relate to. It illustrates how using simple re-targeting in your campaigns can actually hurt instead of help. Here’s an example...
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Steps to avoid dueling messages and touchpoints with your customers
With customers in the driver’s seat, they are setting the pace of when, where and how they interact with a brand. It’s forced brands to be in all places at once and available anytime. We’ve all come...
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Top 3 things to consider when choosing your CRM solution
We can all agree there are plenty of solutions and vendors to choose from when it comes to CRM as it is a fundamental requirement for organizations to effectively manage their contacts and sales...
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3 ways to build customer engagement with Configure Price Quote technology
Whether you’re selling doors, windows, furniture, or other building items, you can boost deal sizes, increase win rates, and enhance top-line sales with a technology-driven sales process that promotes...
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How marketers can segment their way to success
We all know the golden rule of buying of a property is location, location, location. These days, the golden rule of marketing surely must be segmentation, segmentation, segmentation. With our...
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The journey to greater customer engagement – the big picture
It is an exciting time to be in marketing. So much is changing including the marketing technology (MarTech), the buyer’s behavior and power, and the demand for marketing accountability for revenue...
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2018 customer-centric marketing planning
Last month we posted the first in a series of blogs to address the issues around evolving marketing from being product centric to becoming customer-centric. In this second post on the topic we are...
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Keeping better score
This is the fifth in a series that captures leading marketing executive ideas on how marketing automation can be a game changer in customer engagement and campaign effectiveness through a series of...
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Moving from best guesses to reliable insight
This is the sixth in a series that captures leading marketing executive ideas on how marketing automation can be a game changer in customer engagement and campaign effectiveness through a series of...
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